Head-to-head
Mailchimp vs Brevo
The biggest name against the best-value alternative. Since Mailchimp gutted its free plan in early 2026, this is the comparison everyone is making.
Free start
MailchimpIntuit Mailchimp
Mailchimp
The biggest name, no longer the best deal.
Our pick
Free start
BrevoBrevo SAS
Brevo
The most generous free plan, and you pay per email, not per contact.
MailchimpBrevo
Our score3.9 / 54.5 / 5
PriceFreeFree
Free plan
Best forExisting Mailchimp usersBig list, low volume
CategoryFree to startFree to start
ProviderIntuit MailchimpBrevo SAS
Our verdict
Brevo wins this one for almost anyone starting today. The free plan is incomparably more generous, you pay per email sent instead of per contact, and unlimited contact storage means a growing list does not punish you. Mailchimp still has the edge in integrations and brand recognition, but its prices climb fast as your list grows. Only those deep in the Mailchimp ecosystem have a real reason to stay.
“Still a mature platform that connects to almost everything, but the free plan was gutted in early 2026 and prices climb fast with your list. New users are better off starting elsewhere.”Editorial team, on Mailchimp
“Paying per email sent instead of per contact makes Brevo unique: we stored tens of thousands of contacts for free. For a big list you do not email daily, it is by far the cheapest serious option.”Editorial team, on Brevo